The Sober Collective

A Modern Take On Sober Living

Introducing the Organic Cap.

A low-profile accessory that combines sober living with sustainability.

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Are you sober curious? We are devoted to reframing sobriety by removing the stigma associated with an alcohol-free lifestyle.

@ARCLETT

  • Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study.

  • Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category.

  • In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023.

  • Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase.

  • Google searches for "sober curious" peaked in 2021 following the pandemic

  • 26% of 16 to 24-year-olds in the UK are now fully teetotal

  • The non-alcoholic beverages market has grown by over 506% since 2015

  • 29% of pub visits and 37% of restaurant visits now involve no alcohol

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