The Sober CollectiveA Modern Take On Sober Living Slide 1 Slide 1 (current slide) Slide 2 Slide 2 (current slide) Slide 3 Slide 3 (current slide) Slide 4 Slide 4 (current slide) Slide 5 Slide 5 (current slide) Slide 6 Slide 6 (current slide) Slide 7 Slide 7 (current slide) Slide 8 Slide 8 (current slide) Slide 9 Slide 9 (current slide) Slide 10 Slide 10 (current slide) Slide 11 Slide 11 (current slide) Slide 12 Slide 12 (current slide) Slide 13 Slide 13 (current slide) Slide 14 Slide 14 (current slide) Slide 15 Slide 15 (current slide) Slide 16 Slide 16 (current slide) Slide 17 Slide 17 (current slide) Introducing the Organic Cap. A low-profile accessory that combines sober living with sustainability.Shop Now Are you sober curious? We are devoted to reframing sobriety by removing the stigma associated with an alcohol-free lifestyle. Learn More @ARCLETT Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study. NCS Solutions Analysis Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category. The International Market Analysis Research and Consulting Group (IMARC) In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023. NCS Solutions Analysis Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase. NCS Solutions Analysis Google searches for "sober curious" peaked in 2021 following the pandemic Vice 26% of 16 to 24-year-olds in the UK are now fully teetotal Drinkaware The non-alcoholic beverages market has grown by over 506% since 2015 Vice 29% of pub visits and 37% of restaurant visits now involve no alcohol KAM and Lucky Saint Partnerships & Features