The Sober Collective

A Modern Take On Alcohol Prevention

Our Community

50,998 Likes Received

81 Sober Stories Shared

658 Alcohol Prevention Content Pieces

10,453 Community Members

3,868 Thoughtful Comments

953 Meaningful Conversations

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Are you Sober Curious? We are devoted to reframing sobriety by removing the stigma associated with an alcohol-free lifestyle.

  • "When I was trying to abstain from alcohol, Arclett encouraged me and inspired me to keep going, especially reading other people’s sober stories."

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  • “Arclett was the catalyst for me in stopping drinking, it made me feel like it’s okay to not drink.”

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  • “The page always makes me feel that it's okay not to drink, it shouldn't be seen as weird or indifferent and it highlights all the other natural ways of joy and happiness.”

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  • “Arclett is a cool account and makes sober + sober curious look modern and less clinical.”

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  • https://www.arclett.com/sober-stories

    “Drinking didn’t bring out the worst in me, but the hangovers did.”

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  • “I started to see beauty around me & became focused on the outdoors.”

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  • “Life actually began when I stopped drinking alcohol.”

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  • Growth of $4bn + Expected from Low&No Category By 2028

    ISWR

  • Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study.

    NCS Solutions Analysis

  • Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category.

    The International Market Analysis Research and Consulting Group (IMARC)

  • In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023.

    NCS Solutions Analysis

  • Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase.

    NCS Solutions Analysis

  • Google searches for "sober curious" peaked in 2021 following the pandemic

    Vice

  • 26% of 16 to 24-year-olds in the UK are now fully teetotal

    Drinkaware

  • The non-alcoholic beverages market has grown by over 506% since 2015

    Vice

  • 29% of pub visits and 37% of restaurant visits now involve no alcohol

    KAM and Lucky Saint

Introducing the Organic Cap.

A low-profile accessory that combines sober living with sustainability.

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Spring 2025

To accompany you through the seasonal shift, we have playlists to enhance your outdoor experiences, setting the mood for your adventures.

@Arclett

Alcohol-free, for me. 🌱 #sobercurious #alcoholfree
Being alcohol-free is the only wellness choice we need to defend. ⚡️ #sobercurious #alcoholfree
Choosing not to drink isn’t neutral. It’s disruptive. And that makes drinking the easier option, because it’s the only part of the alcohol-use spectrum that isn’t challenged or stigmatised. 🙏 #menshealthweek #sobercurious
“I even got to bond with Ewan McGregor over not drinking, which was definitely a highlight!” Congrats to Paul on one year sober. We love how removing alcohol can help us to double down on what’s most important. Here’s to ma
A movement we’re here for. 🌱 #alcoholfree #sobercurious #genz
First time in the Liver Building. A lovely evening at the Private Psychiatry Dinner hosted by @stepstogetheruk. Inspiring insights & grateful for the opportunity to connect with such a talented group. 🪽

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