The Sober Collective

A Modern Take On Sober Living

Our Community

38,603 Likes Received

65 Sober Stories Shared

516 Unique Content Pieces

9,132 Community Members

2,842 Thoughtful Comments

740 Meaningful Conversations

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Are you Sober Curious? We are devoted to reframing sobriety by removing the stigma associated with an alcohol-free lifestyle.

  • "When I was trying to abstain from alcohol, Arclett encouraged me and inspired me to keep going, especially reading other people’s sober stories."

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  • “Arclett was the catalyst for me in stopping drinking, it made me feel like it’s okay to not drink.”

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  • “The page always makes me feel that it's okay not to drink, it shouldn't be seen as weird or indifferent and it highlights all the other natural ways of joy and happiness.”

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  • “Arclett is a cool account and makes sober + sober curious look modern and less clinical.”

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  • https://www.arclett.com/sober-stories

    “Drinking didn’t bring out the worst in me, but the hangovers did.”

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  • “I started to see the beauty around me and became really focused on the outdoors.”

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  • “Life actually began when I stopped drinking alcohol.”

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  • Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study.

    NCS Solutions Analysis

  • Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category.

    The International Market Analysis Research and Consulting Group (IMARC)

  • In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023.

    NCS Solutions Analysis

  • Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase.

    NCS Solutions Analysis

  • Google searches for "sober curious" peaked in 2021 following the pandemic

    Vice

  • 26% of 16 to 24-year-olds in the UK are now fully teetotal

    Drinkaware

  • The non-alcoholic beverages market has grown by over 506% since 2015

    Vice

  • 29% of pub visits and 37% of restaurant visits now involve no alcohol

    KAM and Lucky Saint

Introducing the Organic Cap.

A low-profile accessory that combines sober living with sustainability.

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Autumn 2024

To accompany you through the seasonal shift, we have playlists to enhance your outdoor experiences, setting the mood for your adventures.

@Arclett

Alcohol doesn’t need to cause a major crisis to be a problem. The grey area is where drinking can impact all areas of our lives, even within recommended the guidelines and in small amounts. Redefining an alcohol problem is important, and if r
“74% of Gen Z respondents say that health is their top reason for cutting back.” 😍 #sobercurious #soberliving #alcoholfree #soberinspiration #sobercuriousmovement #noalcohol
Intentional choices. 🌱 #sobercurious #alcoholfree #soberinspiration #soberliving #sobrietyjourney #noalcohol
One of the challenges I face with Arclett is shifting from 1:1 messaging to 1:Many. Everyone’s relationship with alcohol is unique, so it can be difficult to create messaging that resonates broadly. Our community includes people impacted by al

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