Our Mission

We Are Not Anti-Alcohol, We Are Pro-Choice.

Arclett is redefining sobriety, making it visible, appealing, and stigma-free, offering a modern space for the sober curious to explore life without alcohol.

The Need for Change

Alcohol deaths in the UK reached an all-time high in 2023, with over 10,473 alcohol-specific deaths. Meanwhile, 80% of individuals face unmet support needs, and alcohol misuse costs the UK £28 billion annually. Despite these stark figures, 94% of the population does not fall into high-risk or dependent categories, leaving a vast majority unsupported.

Stigma

One of the biggest obstacles to alcohol change is stigma. When we asked our community about their greatest barrier to improving their relationship with alcohol, 29% identified stigma as the number one issue. The fear of judgement, societal pressure, and negative perceptions about being alcohol-free discourage many from exploring this lifestyle. Sobriety remains largely invisible, making it harder for people to reflect on their drinking or envision the benefits of life without alcohol.

Alcohol Prevention

Support services tend to focus overwhelmingly on high-risk individuals. Meanwhile, those in the "grey area" ~ where alcohol affects mental health, productivity, and relationships ~ are left without adequate guidance or community. This lack of visibility and positive representation means that many who could benefit from an alcohol-free lifestyle don't always feel supported or inspired to make a change.

Our 'Why'

Arclett was created to fill this gap ~ a space for the sober curious and those exploring life without alcohol. We don’t draw a hard line between people who drink and those who don’t. We aim to create a space that welcomes everyone because we believe in choice, support, and positive change. Choosing an alcohol-free lifestyle isn’t about what we give up ~ it’s about what we gain.

An Inclusive Approach

We believe sobriety should be seen as an empowering and aspirational choice. By making an alcohol-free lifestyle visible and attractive, we hope to break down the stigma and provide a space where people feel welcome ~ whether they're taking a break from drinking or choosing lifelong abstinence. Our community includes people who still drink, and we value that diversity. Sobriety isn’t always linear, and curiosity about an alcohol-free life shouldn’t come with shame.

Our Solution

We are reframing the narrative around sobriety by making it visible, accessible, and attractive. Our approach addresses the full spectrum of alcohol intervention:

  • Prevention: We target individuals before dependency develops, delivering positive, stigma-free messages on social media ~ where people are most engaged in 2025.

  • Peer Support: Our growing online community of over 10,000 individuals provides a safe, judgement-free space to share experiences and feel connected.

  • Empowerment: For those exploring sober living, we offer tools, community, and encouragement to embrace sobriety as a lifestyle of growth and opportunity.

Our approach is uniquely positioned to meet people where they are most comfortable ~ on their phones. In 2025, effective outreach requires meeting people online, and our social media campaigns do just that.

Our Experience

Arclett’s founder, Scott Woolley, brings over 14 years of experience in the alcohol treatment field, coupled with 8 years of expertise in digital marketing. Having witnessed the gaps in how society approaches alcohol use, Scott recognised that sobriety shouldn’t just be about recovery from dependency ~ it should also be about empowerment, personal growth, and choice.

In December 2022, Scott launched Arclett to create a welcoming space for people to explore sober curiosity. Leveraging his digital marketing expertise, Scott has successfully built a thriving online community, engaging thousands of individuals and making sobriety more visible and appealing. Drawing on his love for the outdoors, Arclett uniquely intertwines sober living with nature, offering people a way to redefine joy outside of drinking culture.

Proven Impact

In just two years, Arclett has redefined what it means to live alcohol-free:

  • Community Members: 10,090

  • Likes Received: 46,495

  • Thoughtful Comments: 3,493

  • Meaningful Conversations: 931

  • Instagram Impressions: 1,667,491

  • Instagram Reach: 210,650

  • TikTok Views: 369,350

  • TikTok Audience Reach: 333,858

These numbers demonstrate the wide-reaching influence of our work. Our social media consistently outperforms national averages, with hundreds of interactions per post translating into real-world impact. Community members feel more empowered to embrace sober curiosity, seek support if needed, and continue their sober journey.

“Arclett is giving a glamour to being alcohol-free ~ it’s dynamic, its healthy, its outdoors.” ~ Local Authority

“Arclett continues to remind me I’ve made the right decision, and I’m regularly inspired by the stories it shares.” ~ Community Participant

“The regular posts help me to connect with others on the journey which helps build rapport and community. I’ve realised that community is my pillar to staying stable and more rooted in my sobriety.” ~ Community Participant

One Step At A Time

Like climbing a mountain, our mission is to inspire our community to rethink their relationship with alcohol. It’s not just about reaching the summit, but embracing the process, where growth, perspective, and learning happen. We never compare our path to others, as every journey is unique, and that’s what makes ours special.