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Are You Sober Curious? Start Exploring

Community Engagement

11,192 community members

98 community stories shared

65,689 positive reactions

1,132 meaningful conversations

5,055 thoughtful comments

4M+ views ~ 1M+ accounts reached

Are You Sober Curious?

Discover a community that redefines alcohol-free living ~ on your own terms, with inspiration & support.

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Screenshot of a text message expressing gratitude and encouragement, with two red heart emojis.
Text message expressing gratitude for content and enjoyment of periodic reminders about sobriety, accompanied by a red heart emoji.
A screenshot of a text message expressing gratitude for a social media account that has helped someone reduce their drinking, with appreciation to the people involved.

Partner With Arclett

Collaborate with us to advance alcohol prevention & early behaviour change. Together, we create inclusive, stigma-free spaces that support the sober curious and those exploring alcohol-free lifestyles, using evidence, lived experience and community-led approaches to improve health promotion at scale.

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  • A lakeside house with a wooden upper story and a white lower story, situated on the edge of a calm lake, surrounded by mountains, during sunset.

    "When I was trying to abstain from alcohol, Arclett encouraged me and inspired me to keep going, especially reading other people’s sober stories."

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  • Snow-capped mountain with a lake at its base, bright sunny sky.

    “Arclett was the catalyst for me in stopping drinking, it made me feel like it’s okay to not drink.”

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  • Underwater view with bubbles rising in dark water.

    “The page always makes me feel that it's okay not to drink, it shouldn't be seen as weird or indifferent and it highlights all the other natural ways of joy and happiness.”

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  • Aerial view of white chalk cliffs along a coastline with green fields on top, extending into the ocean.

    “Arclett is a cool account and makes sober + sober curious look modern and less clinical.”

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  • https://www.arclett.com/sober-stories

    “Drinking didn’t bring out the worst in me, but the hangovers did.”

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  • A coastal scene with a pebble beach, three large moss-covered rocks emerging from the water, and green cliffs in the background under an overcast sky.

    “I started to see beauty around me & became focused on the outdoors.”

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  • Sunset over the ocean with clouds and rocky cliffs on the right.

    “Life actually began when I stopped drinking alcohol.”

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  • Growth of $4bn + Expected from Low&No Category By 2028

    ISWR

  • Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study.

    NCS Solutions Analysis

  • Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category.

    The International Market Analysis Research and Consulting Group (IMARC)

  • In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023.

    NCS Solutions Analysis

  • Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase.

    NCS Solutions Analysis

  • Google searches for "sober curious" peaked in 2021 following the pandemic

    Vice

  • 26% of 16 to 24-year-olds in the UK are now fully teetotal

    Drinkaware

  • The non-alcoholic beverages market has grown by over 506% since 2015

    Vice

  • 29% of pub visits and 37% of restaurant visits now involve no alcohol

    KAM and Lucky Saint

@Arclett

Who knew Arizona lived in the UK? 🏜️ After exploring North Wales heavily over the years it’s rare that we jump on the A55 to head somewhere new. But this was our first time visiting the Parys Mountains ~ and it won’t be the last. Sob
“I’ve realised that maintaining my boundaries isn’t a restriction. It’s a foundation for my social life.” It’s March. A new month, a new season, and we’re sharing an inspiring read from Briony. Proof that l
IAS research shows alcohol companies wrote to ministers as restrictions were removed. It highlights the tension between commercial interests and public health, and why transparency matters.