Our Why

The Need for Change

Alcohol-related deaths in the UK have reached an all-time high, with 80% of individuals facing unmet support needs. The cost of alcohol misuse to society is staggering, amounting to £28 billion annually. Stigma surrounding alcohol use and sobriety not only discourages people from seeking support but also makes sobriety less visible and appealing.

Together, we can reduce the harms caused by alcohol and challenge the stigma that prevents progress. If you are looking for information, resources, or potential collaboration, we invite you to connect with us today. Let’s drive meaningful change.

Alcohol misuse remains one of the UK’s most pressing public health challenges. In 2022, over 10,000 alcohol-related deaths were recorded.

But beyond the statistics lies a deeper issue: stigma. When we asked our social media community about the biggest barrier to beginning a sober journey, 29% identified stigma as the number one obstacle. The fear of judgment, societal pressure, and negative perceptions surrounding sobriety discourage many from seeking help. This stigma not only affects those struggling with alcohol dependency but also those exploring sober living, making it harder to access support and envision sobriety as a positive lifestyle choice.

Our Solution

At Arclett, we are committed to breaking the cycle of alcohol-related harm by reframing the narrative around sobriety. Our approach is comprehensive, addressing the full spectrum of alcohol intervention:

  1. Prevention: We target individuals before they develop dependency issues, delivering powerful, positive messages via social media ~ where people are most engaged.

  2. Peer Support: By cultivating an online community of over 9,000 individuals embracing sobriety, we offer a safe, judgment-free space for people to connect, share experiences, and feel supported.

  3. Recovery: We continue to inspire individuals through recovery, providing access to tools, community, and encouragement that can help them maintain a sober lifestyle.

Our approach is uniquely positioned to reach people where they are most comfortable ~ on their phones. In 2024, effective outreach requires meeting people online, and our targeted social media campaigns do just that. By building engagement and creating relatable content, we inspire sobriety and make the sober journey more visible and accessible. 

Proven Impact

Our interventions are already making a difference. Where other organisations struggle with engagement, our social media content consistently gains hundreds of interactions per post, far outpacing national averages. This high level of engagement translates into real-world impact, as our community members feel more empowered to seek support and continue their sober journey.

“Arclett is giving a glamour to being alcohol-free ~ it’s dynamic, its healthy, its outdoors.” ~ Local Authority

“Arclett continues to remind me I’ve made the right decision, and I’m regularly inspired by the stories it shares.” ~ Community Participant

“The regular posts help me to connect with others on the journey which helps build rapport and community. I’ve realised that community is my pillar to staying stable and more rooted in my sobriety.” ~ Community Participant

Our approach is compassionate, modern, and cost-effective. For every £1 invested in public health initiatives like ours, £4 is saved in reducing alcohol-related harms. Our evidence-based approach tackles the root causes of alcohol dependency, alleviating the financial and public health burden that local authorities face.

By tackling stigma and making sobriety more visible and relatable, we are paving the way for more accessible, inclusive support systems. Together, we can create lasting change, reducing alcohol-related harms and promoting healthier lifestyles across the UK.

To learn more about how Arclett can support your alcohol intervention initiatives or to collaborate with us, please get in touch.

Aviation.jpg